New Standard — Brand kit v1.0 (October 2026)
https://newstandard.ai/brand/

LOGOS
  ns-logo-stacked-*       Primary logo. Square or centered placements.
  ns-logo-horizontal-*    Nav bars, email signatures, documents.
  ns-icon-*               The mark on its own.
  ns-icon-small-*         Heavier stroke for use below 48 px.
  ns-avatar-illustrated   Social profiles and app icons only.
  ink = on light backgrounds · cream / white = on dark backgrounds
  VIDEO: ns-avatar-sunrise (6 s), ns-avatar-loop (8 s, seamless), ns-landscape-loop (12 s, seamless), MP4 H.264.
  Use SVG wherever possible. PNGs are 2000 px wide (avatar 1080 px), transparent.

CLEAR SPACE  X (the height of the capital letters) on every side.
MINIMUMS     Horizontal 120 px / 30 mm · Stacked 80 px / 20 mm · Icon 16 px

COLOR
  Dawn       #FF8A5B   RGB 255 138 91   Sky top, warmth
  Gold       #FFD27A   RGB 255 210 122  Sky at the horizon
  Sun        #FFF1C2   RGB 255 241 194  The sun; reversed logo
  Paper      #FFF6EC   RGB 255 246 236  Page background
  Far ridge  #8C7BD6   RGB 140 123 214  Illustration, rules on indigo
  Mid ridge  #5446A8   RGB 84 70 168    Links, labels, accents
  Near ridge #2A2366   RGB 42 35 102    Deep sections, reversed areas
  Ink        #1C1838   RGB 28 24 56     Text, buttons, footer

TYPE (Google Fonts)
  Fraunces Light 300      Headlines
  DM Sans 400 / 500       Body, UI, wordmark
  DM Mono 400             Labels and dates (uppercase, +0.18em)

Questions: hello@newstandard.ai
